The Art of Presales
The Art of Presales
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The Art of Presales

The Art of Presales

Discover presales engineering education, strategies, and career tips to excel in technical sales. Gain actionable insights, learn from experts, and master the art of presales. Available on Apple Podcasts, Spotify, and more!

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Jan. 21, 2025

Episode 001 - Trailer for The Art of Presales Podcast

The Art of Presales - Trailer Episode Summary Welcome to The Art of Presales, your guide to mastering the craft of presales engineering. Host Shawn Hank brings 30 years of experience building global teams and driving successf...
Jan. 21, 2025

Episode 002 - What is Presales Engineering

Episode 002 - What is Presales Engineering? Alternate Title: Beyond the Demo: The True Role of Presales Engineering In today's rapidly evolving technology landscape, presales engineering stands out as one of the most dynamic and rewarding career p…
Jan. 21, 2025

The Art of Presales: Why This Podcast Is Different

This blog post expands on the unique approach of "The Art of Presales" podcast trailer and introduction in episode 002, focusing on its practical, actionable advice and how it differs from other resources in the field. We'll explore the podcast's fo…
Jan. 20, 2025

Episode 002 - What is Presales Engineering

Welcome to the inaugural episode of The Art of Presales! Join your host, Shawn Hank, as he introduces the dynamic world of presales engineering—a career that sits at the intersection of technology and business. Shawn shares the story of his 30-year journey in presales, from coaching individuals to …
Dec. 31, 2024

Announcing The Art of Presales Engineering Podcast

Hello and Welcome!After three decades in Presales Engineering and Customer Success Management, I've witnessed firsthand how the role of presales engineers has evolved from being technical demonstrators to becoming crucial strategic partners in the s…

Recent Blog Posts

Jan. 21, 2025

Episode 002 - What is Presales Engineering

Episode 002 - What is Presales Engineering? Alternate Title: Beyond the Demo: The True Role of Presales Engineering In today's rapidly evolving technology landscape, presales engineering stands out as one of the most dynamic and rewarding career p…

Read the Blog Post
Jan. 21, 2025

The Art of Presales: Why This Podcast Is Different

This blog post expands on the unique approach of "The Art of Presales" podcast trailer and introduction in episode 002, focusing on its practical, actionable advice and how it differs from other resources in the field. We'll explore the podcast's fo…

Read the Blog Post
Dec. 31, 2024

Announcing The Art of Presales Engineering Podcast

Hello and Welcome!After three decades in Presales Engineering and Customer Success Management, I've witnessed firsthand how the role of presales engineers has evolved from being technical demonstrators to becoming crucial strategic partners in the s…

Read the Blog Post

About the Host

Shawn Hank Profile Photo

Shawn Hank

IT Leader, Systems Thinker, Data & Results Driven High Performer, Husband, Father, Grandfather, Gadget Junkie, Avid HomeLabber

Meet Shawn W. Hank, a seasoned veteran leader with 30 years of hands-on experience in scaling global, high-performing presales and customer success management teams. Throughout his career, Shawn has been at the forefront of transforming how organizations approach technical sales and customer relationships.

Known for his transparent, genuine and authentic mentoring style, Shawn is passionate about breaking down barriers in the tech industry. He's particularly committed to mentoring women, minorities, and career-changers looking to break into presales roles.

As a results-driven strategist, Shawn specializes in helping companies align their sales, presales, and customer success teams to create seamless buyer journeys that drive retention and advocacy. His expertise spans building global teams, reducing churn, increasing customer lifetime value (CLV), and driving sustainable revenue growth.

Join Shawn each week on "The Art of Presales" as he shares real-world strategies and proven frameworks that will help you excel in your presales career. Whether you're a recent graduate or a seasoned professional looking to pivot, Shawn's direct, no-nonsense approach and practical wisdom will guide you toward measurable success.