About

The Art of Presales demystifies the world of presales engineering for both newcomers and seasoned professionals.

Each episode delivers actionable strategies and expert guidance on mastering technical expertise, business acumen, and stakeholder relationships in the tech industry. From understanding the basics of the presales function, to crafting compelling demos and building successful partnerships with account executives, listeners gain insider knowledge to accelerate their careers.

The show not only covers the "what" aspects of the career field, but the "how's" and "whys" of strategies and approaches as well. Topics include and are not limited to: essential skills development, career growth, technical demonstration techniques, and emerging industry trends.

Whether you're an aspiring presales engineer, a career changer looking to break into tech, or a current professional seeking advancement, join Shawn as he shares three decades of experience helping individuals and teams master the delicate balance of technical knowledge and business strategy in presales.

About the Host

Shawn Hank

IT Leader, Systems Thinker, Data & Results Driven High Performer, Husband, Father, Grandfather, Gadget Junkie, Avid HomeLabber

Meet Shawn W. Hank, a seasoned veteran leader with 30 years of hands-on experience in scaling global, high-performing presales and customer success management teams. Throughout his career, Shawn has been at the forefront of transforming how organizations approach technical sales and customer relationships.

Known for his transparent, genuine and authentic mentoring style, Shawn is passionate about breaking down barriers in the tech industry. He's particularly committed to mentoring women, minorities, and career-changers looking to break into presales roles.

As a results-driven strategist, Shawn specializes in helping companies align their sales, presales, and customer success teams to create seamless buyer journeys that drive retention and advocacy. His expertise spans building global teams, reducing churn, increasing customer lifetime value (CLV), and driving sustainable revenue growth.

Join Shawn each week on "The Art of Presales" as he shares real-world strategies and proven frameworks that will help you excel in your presales career. Whether you're a recent graduate or a seasoned professional looking to pivot, Shawn's direct, no-nonsense approach and practical wisdom will guide you toward measurable success.