Hello and Welcome!
After three decades in Presales Engineering and Customer Success Management, I've witnessed firsthand how the role of presales engineers has evolved from being technical demonstrators to becoming crucial strategic partners in the sales process. Today, I'm thrilled to announce the launch of "The Art of Presales" podcast, a show dedicated to empowering both aspiring and seasoned presales professionals to excel in this dynamic field.
Presales isn’t just a job; it’s a calling—a spark ready to ignite your passion and curiosity, creating massive, positive impact in the world of business. Every episode is an invitation to explore the most exciting, misunderstood, and rewarding role in tech. We’ll pull back the curtain on the unsung heroes of the technology industry and showcase the limitless potential of this transformative career to show what presales engineering really is, why it matters, and how it might be the career move you've been looking for.
Why Another Podcast?
Throughout my career, I've had the privilege of mentoring countless professionals transitioning into presales roles – from recent graduates to career changers looking for their next challenge. One question consistently emerged: "Where can I learn the real, practical skills needed to succeed in presales?"
While there are excellent resources available, I noticed a gap in content that combines technical expertise with the human elements of the role – the art of storytelling, building relationships, and navigating complex stakeholder dynamics. This podcast aims to bridge that gap.
I've also dreamed, schemed, planned and delayed putting this podcast together for the last 5 years. Something finally "clicked" and I'm super enthusiastic about sharing what I've learned and helping people get into this amazing and fulfilling career field. And since we are about to start the new year in 2025, it seemed like the perfect time to get this podcast out there into the world.
What to Expect
Our first season takes a solo narrative approach offering a comprehensive journey through the presales profession from basic to advanced levels of understanding. I'll be your personal guide through all 30 episodes, sharing insights drawn from my three decades of experience to provide a structured foundation in presales engineering. This season is designed as a cohesive curriculum, with each episode building upon the previous ones to give you a complete understanding of the role.
We have big plans for season two where we will expand our horizons by introducing guest speakers, building a community, offering courses, classes and more. We'll bring in folks from across the industry, bringing diverse perspectives and experiences to complement the foundational knowledge established in season one. But first, let's master the basics together.
In this first season, we'll dive deep into every aspect of the presales profession, including:
- Essential skills and competencies needed to thrive in the role
- Real-world stories and lessons from experienced presales engineers
- Practical guidance on demo creation and delivery
- Strategies for career growth and advancement
- The evolving landscape of presales in the age of AI and automation
- Building inclusive presales teams and fostering diversity in the field
Each episode is designed to provide actionable insights you can apply immediately in your role or during your journey into presales.
More Than Just a Podcast
"The Art of Presales" is more than just a show – it's a community initiative. As someone who has built global teams and championed diversity in tech, I'm committed to making this podcast a platform that:
- Provides mentorship opportunities for underrepresented groups in tech
- Creates a space for sharing real experiences and challenges
- Offers practical frameworks for career development
- Builds a supportive community of presales professionals where we can share and contribute in a safe space.
Starting Your Journey
Our first episode drops next week, where we'll explore the fundamentals of presales engineering and why it's become such a critical role in modern technology companies. Whether you're a seasoned professional looking to level up your skills or someone curious about transitioning into presales, this podcast will provide the insights and guidance you need.
Join Our Community
Subscribe to the newsletter now to ensure you don't miss our launch episode. You'll be able to find "The Art of Presales" on all major podcast platforms. Follow us on LinkedIn for additional content, behind-the-scenes insights, and community discussions.
This is just the beginning of our journey together. As your host and mentor, I'm committed to bringing you content that not only educates but inspires and empowers you to reach your full potential in presales.
Whether you’re dreaming of a new path, already navigating the thrilling world of presales, or curious about the magic that makes this the best job in tech, you’re in the right place.
Let's master the art of presales together.
All the Best,
//Shawn
Host, The Art of Presales Podcast
30-Year Veteran in Presales & Customer Success Management
